This article is for artists who feel the ground shifting beneath them, for clients who want clarity in a noisy market, and for educators and regulators asking what responsible growth actually looks like. There is a quiet tension running through the permanent makeup industry right now. Some people are waiting for things to “go back […]
The PMU Industry Is Correcting — and That’s a Good Thing Read More »
Written by: Michelle Rukny (November 2025) ✅Let’s talk about healing like it’s 2025, not 1825. There’s a lingering myth that the “best” way to heal permanent makeup is to leave it alone, let it crust, and wear that tight scab like a badge of honour. In reality, the skin behaves much more like a picky
In Defense of Clean & Moist Healing (and Your Brows) Read More »
Written by: Michelle Rukny (October 17th, 2025) Permanent makeup isn’t just an art—it’s also a profession. And as a client, you deserve more than a good pigment match or a symmetrical brow. You deserve professionalism in every part of the experience. Unfortunately, many consumers don’t realize that in the world of PMU, professionalism is not guaranteed. The industry
Beauty Meets Business: Why Professionalism in PMU Matters More Than You Think Read More »