This article is for artists who feel the ground shifting beneath them, for clients who want clarity in a noisy market, and for educators and regulators asking what responsible growth actually looks like. There is a quiet tension running through the permanent makeup industry right now. Some people are waiting for things to “go back […]
The PMU Industry Is Correcting — and That’s a Good Thing Read More »
Why the “Best” Technique Depends on Skin — Not Trends** The permanent makeup industry is changing. Clients are more informed.Artists are more discerning.And the market is moving away from shortcuts and hype toward something more sustainable: standards, education, and accountability. This shift matters when it comes to brows. Microblading, nano brows, and powder brows are
Microblading vs Nano Brows vs Powder Brows: What’s the Difference? (2025 Guide) Read More »
Table of Contents Introduction If you’re thinking about getting your brows, lips, or eyeliner tattooed, you’ve probably typed something like this into Google: “Is permanent makeup safe?” “What are the risks?” “How do I know if an artist is qualified?” “What should I look for in a PMU studio?” You’re not wrong for asking. You
Is Permanent Makeup Safe? What Clients Need to Know Before Booking (2025 Guide) Read More »
Written by: Michelle Rukny (November 2025) ✅Let’s talk about healing like it’s 2025, not 1825. There’s a lingering myth that the “best” way to heal permanent makeup is to leave it alone, let it crust, and wear that tight scab like a badge of honour. In reality, the skin behaves much more like a picky
In Defense of Clean & Moist Healing (and Your Brows) Read More »
