Meet the AAM Founders and Past Presidents

A person with an idea can change the world…

Rose Marie Beauchemin-Verzella

Current Chairman of the Board and Past President, 2017 - 2019

Beau Institute Founder, Rose Marie Beauchemin-Verzella, is an internationally acclaimed expert in the field of permanent cosmetics, microblading, areola tattooing, and permanent camouflage with more than 22 years of experience as an industry leading practitioner, trainer, and speaker.

As a practitioner, Rose Marie’s artistry is unparalleled. Her extensive training and experience include facial morphology, paramedical cosmetics, color theory and analysis. She is known among colleagues as ‘The Brow Doctor’ for her ability to create natural-looking, beautiful hair-simulated eyebrows personally designed for her clients’ unique faces.

As an instructor, Rose Marie displays her passion for excellence in her extraordinary teaching abilities that pave the way for her trainees to become excellent practitioners. Her patience and thoroughness allow her to educate trainees in the physical skills while instilling the confidence they need to launch their own successful permanent makeup careers. Rose Marie’s students hail from around the world including the United States and countries such as Australia, South Africa, Amsterdam, Egypt, United Kingdom, Switzerland, and Latvia.

Rose Marie holds many certifications and accreditations including:

  • Former President of the American Academy of Micropigmentation (AAM), Certified Instructor (CMI) and Founding Board Member of the American Academy of Micropigmentation
  • Certified Permanent Cosmetic Professional (CPCP) by the Society of Permanent Cosmetic Professionals (SPCP)

Rose Marie was referenced to as an expert in the medical text, Micropigmentation: State of the Art by Dr. Norman Goldstein, Chief of Dermatology, University of Hawaii and Dr. Charles Zwerling, Ophthalmic Surgeon, North Carolina. Rose Marie co-authored the medical text called Micropigmentation Millennium, also with Dr. Charles Zwerling, Dr. Norman Goldstein and Dr. Linda Dixon.

Rose Marie is a frequent contributing writer for industry publications. Her writing has appeared in Les Nouvelle Esthetique, the Society of Plastic Surgical Skin Care Specialists newsletter, and Plastic Surgery Practice.

As an industry expert, Rose Marie played an integral role in developing New Jersey State Regulations for the safe practice and training of permanent makeup. On behalf of the NJ Board of Health and Safety, she visited several counties throughout the state to educate and inform county inspectors about permanent makeup standards.

Rose Marie is a highly sought-after public speaker and news media figure. She recently appeared on a Fox News Special Report by Joyce Evans, titled “Makeup that gives independence and self-esteem.” Rose Marie and the Beau Institute were named South Jersey’s Best of the Best issue from 2012-2015, and Rose Marie was a recipient of the ‘Super Woman’ Award in South Jersey Magazine.

Charles S. Zwerling, MD

Founder and Past President

Dr. Charles “Chip” Zwerling is a Board Certified Ophthalmologist, author of three textbooks on Micropigmentation, and visionary in the field of micropigmentation. He is a pioneer in eyeliner tattooing.  Dr. Zwerling created of the American Academy of Micropigmentation in 1992.

Linda Dixon, MD

Past President, 1998 - 2017

Dr. Dixon is both a Dental Hygienist and a physician specializing in Anesthesiology.  She attended the Univeristy of Hawaii School of Medicine in 1969 and graduated from Loma Linda university School of Medicine in 1972.  She is a pioneer in permanent makeup beginning in 1979 when she requested to have her eyeliner tattooed at Skin Deep in Lahaina.  They had never heard of such a thing but she promised to sit still while they tried to put a line around her eyelids without any pain control.  That experience, both painful and minimally successful, started Dr. Dixon on the path to create pain control in permanent makeup in the mid-nineties.  She bought her first tattoo machines from two brothers in New York in 1991 and has been practicing permanent makeup since 1995.  In addition to her own clients, she has helped educate other permanent makeup professionals throughout the world.  She discovered and developed the Dixon Technique which revolutionized the entire profession because it produces rich lip color, eyebrow hair-like strokes and smoky, smudgy eyeliner in less time with better color results.  Dr. Dixon was Board Certified in 1996 by the Academy of Micropigmentation and also held the title of President.