Meet the Board
These are the visionaries who are dedicated to making the AAM
the absolute best resource for PMU professionals.
Sheila Bella
President and Executive Director
Sheila Bella is the CEO of Sheila Bella Corporation, Founder of the Pretty Ambitious Summit, Creator of the Top 100 Podcast,Pretty Rich Podcast, and Business Coach and Global Speakers for the beauty industry. With the combination of an early fascination with the concept of beauty, a disciplined desirefor entrepreneurship, and an intrigue with the power of personal connection, Sheila has created a personal brand with the mission of sharing her knowledge with the entire PMU Community.
Known by many as the celebrated PMU artist to the stars, Sheila Bella is one of the most versatile and talented artists in the industry. Despite her career’s rapid ascent, she is refreshingly down to earth which has won the admiration and respect of her colleagues. Heraudience is captivated by her keen business sense and flair for entertainment.
Sheila is also known for her connection to inspire people to lead, work and live more effectivelythrough emotional, social intelligence and better relationships and joy. She gets people energized and has a unique ability to connect, entertain and educate. She is aninspiration to many in following what you love and that it is never too late to chase a passion. Bringing together people, not in confrontation but in trust is Sheila’s greatest passion.
Benaiah Poindexter
Board Member
Benaiah Poindexter is the lead technician and owner of Scalp Prodigy which specializes in natural Scalp Micropigmentation services. After completing her graduate MBA degree, she opened her first micro studio in Las Vegas and then elevated to a flagship location two years later. Scalp Prodigy also operates two additional locations in California and Maryland.
Benaiah is well known for her kindness, positive can do attitude, and her innate ability to bring forth the best from anyone within her orbit. Students and peers alike consistently attest to her belief of high vibrating energy, hard work ethic, and leveraging assets. Scalp Prodigy is centered in the belief that it will never lose its way by putting profit before workmanship. The commitment to customers, students, and peers are absolute. Become an honored guest for the time you’re here and a part of the family thereafter. Everything you ever wanted in life is within reach as long as you “reek of excellence” with all that you do.
Leslie Huber-Yedlin
Treasurer
Leslie Huber-Yedlin is the Treasurer of the American Academy of Micropigmentation and Co-Author of the children’s educational book “Colors for Kids.”
After earning a Bachelor of Arts degree at the University of California, Berkeley with a double major in English and Communications, Leslie began her career in the corporate world. Her skills in Marketing Communications and Client Services Management has provided a range of experience from high tech start up companies to multi-million dollar automotive accounts spanning 20 years.
With a creative spirit and the desire to help others, Leslie changed the course of her corporate career by pursuing an education in permanent makeup. Having trained in various techniques for eyebrows, eyeliner and lips, Leslie is also certified in Microneedling and Fibroblast Skin Tightening procedures.
The ability to blend her artistic passion and business acumen together for her roles at the AAM has been her most amazing experience yet.
Natalie Della-Verde
Board Member
Natalie Della-Verde is the owner of the elite permanent make-up studio & training academy, BADGAL Brows, based in Leeds, UK. Natalie has been in the industry since 2015 after training in PMU whilst at studying at the University of Leeds.
Previously Natalie worked in Community Health Development in a role that included reducing health inequalities in areas of deprivation. With Natalie’s passion for helping others & delivering results in the health sector, she has brought the same drive & dedication for community & health into our industry. With a love for social media &public speaking, Natalie regularly hosts Instagram Lives where she interviews some of our industry’s top artists from across the globe!
Natalie is a brand creator of avid skincare formula & the founder of PMU Dew, an organic, natural, vegan & cruelty-free permanent make-up aftercare product that promotes a safe & healthy alternative to chemical-based aftercare products. Natalie is enthusiastic about her new role as a board member of the AAM & is thrilled to be a part of this global organization.
Michelle Rukny
Secretary
Michelle Rukny is a multi-certified PMU artist and Beauty Business Coach, a determined individual, and a multipotentialite with a lot of irons in the fire. As the owner of The Beaute Compound in Texas, Michelle brings her extensive experience and expertise to the table, specializing in all things BROWS!
As a Licensed Esthetician in Texas, Michelle holds multiple certifications, including Microblading, Combination Brows & Ombré Brows, Permanent Eyeliner, Lip Blushing, Tattoo Removal, 3D Areola Tattoo, Scalp Micropigmentation, Stretch Mark / Scar Camouflage, and Advanced Paramedical Tattoo. Michelle is a true master of her craft, and her dedication to her clients’ satisfaction and success has earned her a reputation as a leader in the PMU industry. She is also the Operations Director for the American Academy Of Micropigmentation and has coordinated AAM PMU SUMMIT as well as various other conferences, both virtual and Live.