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Table of Contents A Line in the Sand: Resetting Expectations in Permanent Makeup “This blog post is not an indictment. It is a reset.” The permanent makeup industry did not become fragmented overnight. What many artists are experiencing today, confusion, discouragement, distrust, and financial strain, is the result of years of layered narratives that no […]

This article is for artists who feel the ground shifting beneath them, for clients who want clarity in a noisy market, and for educators and regulators asking what responsible growth actually looks like. There is a quiet tension running through the permanent makeup industry right now. Some people are waiting for things to “go back

Table of Contents Introduction If you’re thinking about getting your brows, lips, or eyeliner tattooed, you’ve probably typed something like this into Google: “Is permanent makeup safe?” “What are the risks?” “How do I know if an artist is qualified?” “What should I look for in a PMU studio?” You’re not wrong for asking. You

Written by: Michelle Rukny (October 24th, 2025) You’ve been eyeing those flawless brow transformations, saving lip blush videos, and dreaming about waking up with makeup. But deep down, you’re still wondering… “Is permanent makeup right for me? And am I actually ready for it?” If you’re in that in-between stage—curious, but cautious—you’re not alone. Let’s