PMU Artists & Trainers

Table of Contents A Line in the Sand: Resetting Expectations in Permanent Makeup “This blog post is not an indictment. It is a reset.” The permanent makeup industry did not become fragmented overnight. What many artists are experiencing today, confusion, discouragement, distrust, and financial strain, is the result of years of layered narratives that no […]

This article is for artists who feel the ground shifting beneath them, for clients who want clarity in a noisy market, and for educators and regulators asking what responsible growth actually looks like. There is a quiet tension running through the permanent makeup industry right now. Some people are waiting for things to “go back

Written by: Michelle Rukny (November 2025) ✅Let’s talk about healing like it’s 2025, not 1825. There’s a lingering myth that the “best” way to heal permanent makeup is to leave it alone, let it crust, and wear that tight scab like a badge of honour. In reality, the skin behaves much more like a picky

Written by: Michelle Rukny (October 17th, 2025) Permanent makeup isn’t just an art—it’s also a profession. And as a client, you deserve more than a good pigment match or a symmetrical brow. You deserve professionalism in every part of the experience. Unfortunately, many consumers don’t realize that in the world of PMU, professionalism is not guaranteed. The industry