Kate Howe

This article is for artists who feel the ground shifting beneath them, for clients who want clarity in a noisy market, and for educators and regulators asking what responsible growth actually looks like. There is a quiet tension running through the permanent makeup industry right now. Some people are waiting for things to “go back […]

Why the “Best” Technique Depends on Skin — Not Trends** The permanent makeup industry is changing. Clients are more informed.Artists are more discerning.And the market is moving away from shortcuts and hype toward something more sustainable: standards, education, and accountability. This shift matters when it comes to brows. Microblading, nano brows, and powder brows are