How to Find a Safe, Certified Permanent Makeup Artist Near You
Written by: Michelle Rukny (Oct 2nd, 2025)
Permanent makeup (PMU) has changed the beauty game forever. From effortlessly full brows to smudge-proof eyeliner and naturally blushed lips—PMU can boost confidence and save precious time in your daily routine.
But here’s the truth no one talks about enough: not all PMU artists are created equal. And when it comes to your face, taking shortcuts can lead to regret.
Why Certification Matters in the PMU Industry
The PMU industry is growing fast, but it’s also loosely regulated in many places. In some states, anyone with a tattoo machine can start offering PMU services—even without formal training. That means you, as a consumer, have to be more careful than ever when choosing an artist.
This is where the American Academy of Micropigmentation (AAM) steps in.
The AAM is a nationally recognized non-profit organization committed to elevating the standards of safety, technique, and ethics in the PMU industry. Every artist listed in our member directory has completed extensive training, passed rigorous certification exams, and continues to uphold the highest standards of cleanliness, technique, and ongoing education.
5 Signs You’re Booking with a Certified PMU Artist
Not sure how to spot a trusted pro? Here are 5 green flags that your PMU artist is AAM-certified or highly qualified:
- ✅ They’re listed in the AAM Artist Directory
- ✅ They hold a current BBP (Bloodborne Pathogens) certificate
- ✅ They can show proof of 100+ hours of fundamentals training
- ✅ They follow strict hygiene and licensing protocols
- ✅ They explain their pigment choices, healing process, and aftercare thoroughly
🎯 Bonus Tip: Search the artist’s name at www.micropigmentation.org to verify their certification.
What Happens If You Choose the Wrong Artist?
While PMU is considered safe when done properly, going to an untrained or uncertified artist can result in:
- Misplaced pigment (wrong shape, wrong color)
- Poor hygiene leading to infection
- Scar tissue or permanent skin damage
- Uneven fading or patchy results
Corrective procedures exist—but they’re expensive, time-consuming, and often emotionally draining.
Why Consumers Trust AAM-Certified Artists
When you choose an AAM-certified artist, you’re not just choosing someone who’s “good at brows.” You’re choosing a professional who has:
- Completed 100+ hours of core PMU training
- Passed a nationally recognized written and practical exam
- Have updated Bloodborne Pathogens Certification
- Maintain liability insurance while practicing
- Agreed to uphold ethical guidelines for safety and artistry
- Access to continuing education through the AAM’s ongoing programs and mentorships
We don’t just approve anyone. Our goal is to protect you, the client.
Looking for a Certified PMU Artist Near You?
The AAM makes it easy. Our Find an Artist directory lets you search by location and service type (brows, lips, eyeliner, scalp, areola reconstruction, and more).
🔎 Browse certified artists now at micropigmentation.org
Final Thoughts
PMU is an investment in your beauty and self-confidence. Don’t leave it up to chance. By choosing an AAM-certified artist, you’re protecting your health, your face, and your peace of mind.
✨ Because beauty should never come at the cost of safety.